The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Best of Public Relations
Points: 90.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Best of Cultural Driver
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Best of Creative Use of Data
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Sustainable Development Goals
Points: 90.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Influencer Marketing / Single Channel
Points: 45.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Traditional Media Relations
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Events & Experiential
Points: 45.00
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla
Category: Experiential / Customer Experience / CX
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital & Online / Websites & Mobile
Points: 45.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Social Media Post / Single
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Popular Culture Impact
Points: 45.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Customer Experience / CX
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Use of Technology
Points: 45.00
Switch Voices
Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires
Client: Women in Games
Category: Use of Technology
Points: 45.00
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO
Category: Gaming for Good
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Public Relations
Points: 45.00
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client: Soulftware Corporation
Category: Experimental / Internal Projects / R&D
Points: 45.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite
Category: Animation / Series
Points: 45.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Branded Content
Points: 30.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: NFTs
Points: 22.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics
Category: Craft / Art Direction
Points: 22.50
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite
Category: Craft / Animation
Points: 21.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.00
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Current Event Response
Points: 21.00
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Craft / Data-Driven Personalization
Points: 21.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Ecommerce
Points: 21.00
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Artist / Brand Collaboration
Points: 21.00
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Experiential / Immersive / Events
Points: 21.00
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant
Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 21.00
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev
Category: Craft / Art Direction
Points: 15.75
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Film
Points: 15.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Moving Image / Single
Points: 14.00
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Craft / Photography
Points: 11.25
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Billboards & Transit / Series
Points: 11.25
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Craft / Photography
Points: 11.25
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Ecommerce
Points: 10.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics
Category: Promotional Items
Points: 10.50
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Service Design / Customer Experience (CX)
Points: 9.00
I Don't Remember
Agency: HOY by Havas / Argentina
Client: ALMA
Category: Stunts & Activations
Points: 9.00
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes
Category: Craft / Storytelling
Points: 9.00
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Events / In-Person
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX / In-Person
Points: 9.00
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Real-Time Data
Points: 9.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Building / Brand Personality
Points: 9.00
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser
Category: Streaming and Influencer
Points: 9.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Award:
2023 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Switch Voices
Category:
Use of Technology
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Public Relations
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Soulftware Corporation
Title:
Appbulance
Category:
Experimental / Internal Projects / R&D
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
PAWS NY
Title:
The Bridge
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
30.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
22.50
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
15.75
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Award:
2023 Pharma Gold Pencil
Points:
15.00
Client:
PAWS NY
Title:
The Bridge
Category:
Moving Image / Single
Award:
2023 Design Silver Pencil
Points:
14.00
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Design Gold Pencil
Points:
11.25
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
11.25
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Print & Promotional Gold Pencil
Points:
11.25
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
10.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Promotional Items
Award:
2023 Pharma Silver Pencil
Points:
10.50
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Real-Time Data
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Spotify
Title:
#ListenToYourFans
Category:
Targeting
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Award:
2023 Gaming Bronze Pencil
Points:
9.00
